You have a product idea, but you don't have customers yet. You're not sure if the idea is worth an investment.

What should you do next to gather the evidence you need to gain the confidence to make the ultimate decision...

Build it or let the idea die?

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You might be thinking...

• How do you talk to customers without a product?
• When you don't have a product, how do you find potential customers?
• Do I need to build something before I talk to customers?
• How do you sell an idea and get your first customer?
• Where do I find ideas to fine tune your concept?
• When do I finally build a solution? And what should we build?

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What you'll learn

In this discussion Ryan Hatch and Robert Kaminski of the Product Strategy Team at Headway guide you through best practices and the mindset to discover the truth behind the potential of your idea.

• Where to start research (before building)
• Pre-selling before you build a product
• Where to find early adopter customers
• How to think in the frame of the problems (customer centric)
• Approach to building prototypes (validate problem and demand before product features)
• How to stop thinking about products as competitors

Segments

00:00 - Start
1:26 - Ideas
2:05 - First Steps
3:18 - Define
5:03 - Common Risks
6:11 - Decide
6:45 - Question to Ask When Deciding
8:29 - The Excuses
8:44 - The Reality
9:50 - Identify
13:53 - Recruit
15:50 - Logistics
16:59 - Plan the Discussion
17:56 - The Problem
19:46 - Awareness
20:40 - Seeking Solutions
21:31 - Budget
23:53 - Case Study
35:35 - Q&A

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Process model

Miro Board

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