Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Insights & perspectives to help you navigate the ever changing seas.
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
These resources will help your team define a clear view of your market so that you can structure an effective growth strategy.
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Private company data is readily accessible through data tools, but despite having readily accessible data most companies have trouble defining their target market. You’ll hear companies say broad targeting like: “We target tech companies.”
In this video we answer:
• What data is accessible to you today?
• How do you define a market?
• What is a market segment?
Identify these for your product:
Make use of the templates we review in the videos to maximize the value of your GTM Strategy
Grab some time with one of our Senior Strategists and our CEO to talk more about what you’re facing and we’ll share some insights and advice on how you can overcome.
