Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Insights & perspectives to help you navigate the ever changing seas.
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
These resources will help your team define a clear view of your market so that you can structure an effective growth strategy.
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Most companies don’t have a real dollar value of their obtainable market and segments. Without quantified values for each target segment it’s very difficult to prioritize your marketing & sales related efforts.
In this video we answer:
• How can you can quantify the value of a segment?
• How to define average account value?
• How to group segments by average account value?
Use this free template to start documenting your market segments and being the prioritization process.
Included in the bottom tab of this template:
Make use of the templates we review in the videos to maximize the value of your GTM Strategy
Grab some time with one of our Senior Strategists and our CEO to talk more about what you’re facing and we’ll share some insights and advice on how you can overcome.
