What We Do

Company

Resources

Events

Blog

Free Consultation

ahoy@headway.io

(920) 309 - 5605

It’s time to grow with our B2B SaaS Growth Framework

These resources will help your team define a clear view of your market so that you can structure an effective growth strategy.

Watch Now

With a clearer view of your market you can...

Build an actionable growth strategy

Update positioning to generate quality leads

Prioritize your product roadmap

Align your sales team on the right accounts

Quantifying the Segments

Most companies don’t have a real dollar value of their obtainable market and segments. Without quantified values for each target segment it’s very difficult to prioritize your marketing & sales related efforts.

In this video we answer:

• How can you can quantify the value of a segment?

• How to define average account value?

• How to group segments by average account value?

Market Segmentation Template

Use this free template to start documenting your market segments and being the prioritization process.

Included in the bottom tab of this template:

  • An example from the Audio Transcription Market
  • Account List Template
  • Segmentation Criteria Template

Template Downloads

Make use of the templates we review in the videos to maximize the value of your GTM Strategy

Feeling stuck with your go-to-market strategy? We’re here to help.

Grab some time with one of our Senior Strategists and our CEO to talk more about what you’re facing and we’ll share some insights and advice on how you can overcome.

BOOK YOUR FREE DISCOVERY CALL