Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
The Kick-off
It's no surprise that the medical industry's practices are outdated and inefficient. There are so many processes that still use pen and paper, which makes things more complicated, less accessible, and nearly impossible to use the data to make actionable decisions and adjustments.
Understanding what we can control
Working with AttackTracker, we identified issues for Stemi(Heart Attack)& Stroke practices between Cath Labs and EMS. Communication was hazy and in some cases non-existent, the review process is bloated, and the ability to act on the data was nearly impossible.
With stemi, stroke, and trauma emergencies, every second matters. We set out to create a platform built around enhanced communication, phase specific goal tracking, and actionable trending metrics.
We went through a few different iterations that allowed us to test different aesthetics and logo placements before finalizing the branding and identity.
Ultimately we settled on a simplistic interface that helped create an overview of performance on the dashboard as well as the most recent cases logged.
With our ability to streamline case entry using new wearable technology, physicians are able to focus on the patient while seamlessly creating cases - eliminating hours of recap and review later.
A critical component to the product is the support material created around it. Implementation guides were created to help onboard new facilities and make sure all the key stakeholders were ready to get up and running in no time.
