Podcasts
Development
15 min
React Native Quick Start: Expo, ESLint, Typescript, and Prettier
Trenton Willard
Senior Mobile Developer
Development
5 min
Design to Code: The Role of Atomic Design in Front-End Development
Sam Preston
Developer
Senior Mobile Developer
Developer
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
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Chief Product and Technology Officer, Azimo
Azimo partnered with Headway to explore new opportunities in FinTech related to global money transfers. This partnership was created to foster continuous innovation and growth for Azimo, with a focus on creating new value for customers.
Having over 1 million customers in different parts of the world means that Azimo has an abundance of opportunities to innovate and grow.
This also creates a challenge - Deciding what new ideas to pursue.
Azimo needed a way to bring clarity to their research and decision-making process, to ensure the most impactful initiatives were being supported.
Chief Product and Technology Officer, Azimo
Azimo consistently invests in their customers and employees.
Partnering with Headway to find and define new business opportunities not only supported a strategic pursuit of growth, but also had an additional benefit of leveling up their own research and innovation skillset.
Chief Product and Technology Officer, Azimo
Headway applied a 'Jobs to be Done' research model to explore and uncover new business opportunities with existing Azimo customers.
We conducted over 45 interviews with real customers to build a deeper understanding of the social and emotional context for customers sending money internationally.
Product Strategist, Headway
After uncovering customer stories to build situational context and lots of data points, we then applied synthesis methods to bring meaning to the data.
While revisiting the unique elements of each customer narrative, we used visual mapping exercises to highlight themes and patterns.
The surfacing of these patterns allows us to go deeper into understanding and questioning "why" these behavioral patterns occur. In this phase, we converge to create clarity from seemingly ambiguous and diverse stories and data.
Chief Product and Technology Officer, Azimo
In this phase, we converge to create clarity from seemingly ambiguous and diverse stories and data.
The understanding of context, motivations, and struggles allows us to frame opportunities for product and marketing innovation including under-served problems customers are trying to solve, new market definitions to be captured, and customer experience enhancements.
We surfaced many growth opportunities for Azimo after distilling and categorizing the customer research.
We then worked through a prioritization exercise to help them focus on the biggest opportunity areas by weighing various opportunity criteria:
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