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Roostify

Roostify

An integrated digital mortgage platform used by the world's largest lenders

Customer icon

$65M

Raised

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$50B+

per month in loans

PHASE

Build, Grow

SERVICES

Strategy, UX, UI, Development

PLATFORMS

iOS, Android, Web

Power Mortgage Lending for:

“I honestly think that Roostify wouldn't be where it is right now if it wasn't for what Headway did and has done for us.”

Gareth Lloyd-Owen

VP of Product, Roostify

Long term partnership

Roostify was searching for a partner to accelerate their roadmap. Headway partnered with Roostify's internal teams to deliver new solutions that met the expectations of their initiatives. Over time, our partnership grew into a long-term relationship that had a strong and lasting impact on Roostify as a business.

Initial roadmap acceleration

The Headway development team seamlessly integrated with the Roostify team to improve its architecture and launch new features.

Roadmap acceleration

The Headway development team seamlessly integrated with the Roostify team to improve its architecture and launch new features.

Leading engineering for big bank integrations

The Headway team was trusted to take ownership and lead the professional services arm of the business that integrated Roostify solutions with proprietary bank systems.

“Headway was instrumental in getting one of the largest lenders in the world up and running by being incredible partners, not only to us but also to them.”

Gareth Lloyd-Owen

VP of Product, Roostify

Design system implementation and training

Roostify was searching for a new solution that empowered their team to launch new designs faster without creating additional technical debt within the design process. The Headway design team lead and collaborated with Roostify to establish best practices for quality control and speed through design system implementation.

“For our design team, Headway's biggest area of impact was helping with the design system and the transition to Figma.

It's increased the foundational elements and lets us operate at a 5-10x velocity. That was huge.”

Todd Kamps

Head of Design, Roostify

Establishing new design system

Design systems help with reducing production costs without sacrificing speed or design quality. Headway's design team established a new design system for Roostify's product to set the foundation.

Design system management training

After the design system was implemented, the Headway design team trained the Roostify design team on design system management and best practices for maintenance and growth.

Onboarding to Figma

Since the new design system was created in Figma, the Headway design team also assisted with onboarding the Roostify design team into Figma. This empowerd the Roostify team to get up to speed faster with the design tool and quickly understand how to work collaboratively together.

From service-led to product-led

As Roostify grew, they wanted to decrease the reliance on additional headcount and processes to become more scalable and product-led.

We worked with them to ideate, concept, and prototype out a scalable path forward for their white-label initiatives. This included creating end-to-end customer experience maps, peeling back the redundancies across administrative workflows, and identifying opportunities to simplify and streamline processes.

While making sure the user experience meshed well, we also focused on creating a cohesive library of interactive patterns to help users navigate and access data on-demand.

“Headway came in and helped us define the problem, architect the solution, and partnered up with us on that.

With Headway, you get a true partnership from beginning to end. From solutions, design, and all the way through to the execution.”

Gareth Lloyd-Owen

VP of Product, Roostify

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