What We Do





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(920) 309 - 5605


Our time-boxed process to take an idea, perform research, rapidly prototype, and create a roadmap for MVP.

Expedition is our branded process to start your new product journey in the right direction. We'll help you unpack your assumptions, build a plan, and gain traction toward a successful business.

client meeting in headway conference room

Goals & Strategy

Gather evidence for your idea

Everyone has assumptions about their idea and the problem they look to solve. We help you to build consensus among your team, uncover unmet needs/gaps in current solutions, and help you do customer development before touching a line of code.The last thing you want to do is build a product no one wants. You need evidence.

Create a map for success

With Expedition, we help you define where you are, where you're looking to go, and once we know those two points, we can help you navigate between them. Along the journey, we help you move from doubt to certainty using different experiments, engaging with your customers, rapidly prototyping, and iterating on our solutions.

Gain traction with stakeholders and customers

We help demystify ideas, translate them into tangible visuals, and facilitate concrete conversations around how to move the idea forward with prototypes that your team, your investors, and your customers can touch.

Focus on your customers and make better business decisions

Once you dive in and understand the problem, the right solution becomes obvious.

We help you identify, recruit, and have critical conversations with the people your business looks to serve.

Remote or On-Site Expedition

Expedition is best executed on-site, however we use efficient and effective remote tools to capture as much of the collaborative environment as possible. This means you and your team can be distributed, while making the same progress along the journey.

developer presenting demo in conference roomRemote video call with Headway team

Activities in the Expedition process

Business & User Assumptions
Customer Personas
Lean Business
Model Canvas
Risk Prioritization & Hypothesis
Kano Analysis
User Interviews & Insights
Value Proposition Design
Naming & Lean Branding
Prioritized Roadmap for MVP & Beyond
Market & Opportunity Analysis
Wireframed MVP
Customer Journey Map
Visual Design
Clickable Prototypes
Usability Testing
Customer Solution Interviews
Feedback Analysis
18-Month Financial Planning & Milestones
Business Model Generation

Get started with Expedition

Get in touch and we can discuss your idea and our availability to help you start making real traction towards a successful business.

Get a Free Consultation