Expedition - Launch Your New Venture ‍in Weeks

Starting a company is incredibly difficult.

There are hundreds of strategy questions to be answered, thousands of decisions to be made, and an immense amount of time and effort required to execute.

How do I market my idea?

How do I build my idea?

How do I get first customers?

How do I build a team?

Graphic showing a complicated, tangled line

Don't build your business alone.
We are your experienced Co-Founder.

96%

of customers still in market

10%

Had successful exits

$716M+

in funds raised

Come in icon with an idea icon

icon Leave with a business.

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Get a Free Discovery Call

Expedition is our launch process.

Expedition is our 12-16 week service program to launch with a dedicated team at Headway.

Find a winning value proposition

Your idea is only as good as your customer says it is. We'll help you find an effective value proposition, differentiate your product, and identify your ideal customers.

Market insights
Branded website

Start selling to customers

Get your first customers before your product launches. Build momentum by engaging with the market, gathering leads, and create hype around your idea.

Go-to-market testing
Customer journey map

Bring your business to life

Make a great first impression. Through landing page experiments, we'll help you establish your brand, messaging, and product offer to gain more confidence in your idea.

Vetted business model

Build to serve your first customers

Through prototypes, start building to onboard and serve real customers. We'll help you continuously validate your product and iterate to prepare for a successful launch.