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Validate your idea through customer development and rapid prototyping

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Understand your assumptions and identify your biggest risks to provide clarity for your product. Through this phase you will refine the people you aim to serve, the problem you're trying to solve, and the value you can create.

You have an idea for a digital product - but you don’t know if it’s worth investing your time and resources. Does it solve a real problem? Is anyone willing to buy it? We’ll answer these questions and more while gaining an in-depth understanding of your users and your market. We'll leverage the build-measure-learn cycle, a series of user interviews, and rapid prototyping to sell to your customers before building the product.

Are you in the Idea Phase?

Here are the types of problems we help solve in this phase:


  • You have an idea, but aren't sure where to start
  • You've started designing and developing your product, but have never talked to potential customers
  • You're looking to see if there's a place for your product in the market
  • You're passionate about solving a particular problem and need a team to see if you can build a business around it
  • You have a vision for your product, but need a tangible prototype to help sell that vision to customers and investors


  • You have an idea for a new way to serve your customers
  • You have an idea for an entirely new revenue stream
  • You have access to limited resources from your tech team, but have an internal product you need built to help your team move faster and serve customers better
  • You need a champion to help you create a financial argument to report back into the business
  • You need a fresh perspective on the possibilities and opportunities

Let's validate your idea

Work With Us
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I've worked with many partners who say that "they are an extension of our team," but Headway is the first that has truly embodied it. The quality of work, genuine care, and proactive spirit they bring every day demonstrates just how much they take that expression to heart.
Joscelyn Daguna
Biosensor Launch Lead, One Drop

Build the right product for the right people

Building a product is risky, and most businesses fail. Not because they can't build a product, but because they build a product no one wants.

Build a business, not an app

We partner with businesses to ensure they're launching a product that creates value for all.

Gather supporting evidence

We validate and test the assumptions businesses have about their idea, customers, and market. We'll gain evidence that helps them move from customer development to product development with confidence.

Clients we’ve helped through this phase

Other related insights from the crew

Let's make traction together

Hire a team that cares as much as you do.

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