Idea

Understand your assumptions and identify your biggest risks to provide clarity for your product. Through this phase you will refine the people you aim to serve, the problem you're trying to solve, and the value you can create.

You have an idea for a digital product - but you don’t know if it’s worth investing your time and resources. Does it solve a real problem? Is anyone willing to buy it? We’ll answer these questions and more while gaining an in-depth understanding of your users and your market. We'll leverage the build-measure-learn cycle, a series of user interviews, and rapid prototyping to sell to your customers before building the product.