Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
You have an idea for a digital product - but you don’t know if it’s worth investing your time and resources. Does it solve a real problem? Is anyone willing to buy it? We’ll answer these questions and more while gaining an in-depth understanding of your users and your market. We'll leverage the build-measure-learn cycle, a series of user interviews, and rapid prototyping to sell to your customers before building the product.
Here are the types of problems we help solve in this phase:
Building a product is risky, and most businesses fail. Not because they can't build a product, but because they build a product no one wants.
We partner with businesses to ensure they're launching a product that creates value for all.
We validate and test the assumptions businesses have about their idea, customers, and market. We'll gain evidence that helps them move from customer development to product development with confidence.
Partner & CEO
