Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Insights & perspectives to help you navigate the ever changing seas.
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
These resources will help your team define a clear view of your market so that you can structure an effective growth strategy.
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Generic market definitions have limited value and lead to marketing & sales inefficiencies, such as sorting companies by industry tax codes. The best way to segment your market is around strongly defined use cases that your product support.
In this video we answer:
• How can you segment a market?
• How do you define your product use cases?
• What criteria can you use to segment a market?
Use this free template to start documenting your market segments.
Included in the bottom tab of this template:
Make use of the templates we review in the videos to maximize the value of your GTM Strategy
Grab some time with one of our Senior Strategists and our CEO to talk more about what you’re facing and we’ll share some insights and advice on how you can overcome.
