Podcasts
Strategy
9 min
How to Run a Software Pilot Program - B2B Do’s and Don’ts
Andrew Verboncouer
Partner & CEO
Design
8 min
Elevating Your Design Team's Performance: The Power of Regular 1:1s
Breanna Clemens
Design Lead
Partner & CEO
Design Lead
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
It can be challenging for companies to differentiate themselves from their competitors.
Especially when competitors have the same features.
This is where positioning is powerful.
To clarify how you can do this with your product, let's walk through some examples of companies you are familiar with in a very competitive space.
Slack, Discord, and Microsoft Teams do very similar things but position themselves differently.
Despite all three having similar features such as threads, reactions, channels, and video chat, they each have a distinct identity and value proposition that sets them apart from one another.
Let’s walk through these examples together.
They target growing enterprises and startups, messaging the best user experience
Email, Teams, Skype
Clunky, poor UI and boring
Allows teams to work faster and more flexibly than ever before
Targets younger creative groups and gamers, messaging fun and ease of use
iMessage, in-game chat
High latency and not cross-platform
Provides easy way to talk and hang out more often
With its existing products and large user base, has an advantage over startups. Teams targets existing Office365 users, messaging a more complete experience.
Email, Slack, Skype, iMessage
Not connected with Office365 accounts
Improves Office365 workflows
For early-stage startups, being very specific in who you target is the only path to carve out a unique spot in the market.
If you're curious to learn more about positioning frameworks or want to chat on this topic, feel free to connect with me on LinkedIn.
I shared this topic on LinkedIn and 100+ product marketers have shared their thoughts with me here.
Would love to hear your thoughts on this!
Have a great product but struggle to clearly explain it on your homepage?
Anthony Pierri and I help early-stage startups with this exact problem.
Let us help you get a clear and compelling homepage message without burning your runway.
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In this free video series, learn how the best startup growth teams overcome common challenges and make impact.
In this free video series, learn how the best startup growth teams overcome common challenges and make impact.
In this free video series, learn proven tactics that will impact real business growth.
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Dive deeper into the MoSCoW process to be more effective with your team.
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In this free video series, learn the common mistakes we see and give yourself a greater chance for success.
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Everything you need for a killer DIY audit on your product.
See all the ways we can help you grow through design, development, marketing, and more.
Marketing & Brand Manager
Product Marketer
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
A podcast about the craft of creating software and effective development teams.
A show where we go behind the scenes on what it really takes to bring a new product to market.
Level up your skills and develop a startup mindset.
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