Podcasts
Strategy
9 min
How to Run a Software Pilot Program - B2B Do’s and Don’ts
Andrew Verboncouer
Partner & CEO
Design
8 min
Elevating Your Design Team's Performance: The Power of Regular 1:1s
Breanna Clemens
Design Lead
Partner & CEO
Design Lead
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn how early-stage startups can create website messaging that will connect with the right customers and convince them to buy.
Want a SaaS website that converts more customers? Learn how early-stage startups can create website messaging to connect with the right customers and improve your website conversion rate.
We see you early-stage founders — you’ve successfully solved a real problem with your product (congrats!), and now you’re looking to build a homepage.
Or maybe you have one already…But it's just not working. Sales have been slow, or you're not getting demos booked.
Maybe you have some happy customers already using your MVP, but it’s been tough to get new customers interested.
So what’s going on?
You’re likely having trouble communicating your value prop in a clear, compelling way. Let’s talk about how you can fix that.
In this Open Office Hours discussion, Andrew will be joined by Anthony Pierri, Product Marketer at Headway, to unpack the best way you can approach structuring and writing strategic content for your homepage.
00:00 - Intro
00:30 - Bad Saas Landing Page Examples
01:56 - SaaS Homepage = Positioning
02:58 - B2B SaaS Message Layers
03:45 - Website Design Homepage Layout
04:22 - Website Hero Section
08:08 - What Is A Value Proposition Statement?
09:23 - Value Prop Examples
11:20 - Q&A Starts
12:14 - Biggest Mistakes Startups Make With Homepages?
15:47 - What Should Be In The Hero Section Messaging?
16:40 - Why Do Startups Struggle Picking a Persona?
21:00 - Advice for Finding Product-Market Fit?
22:50 - Must-Have Sections For SaaS Landing Pages?
25:25 - How Should Horizontal Products Market Themselves?
32:47 - Do You Have A SaaS Website Audit Service?
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