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Are you asking the right questions?
When launching a new company we often think of the businesses and the product at the center, while the customers are on the outside of that.
You need to challenge that viewpoint.
In this Open Office Hours live stream, Andrew and Ryan discuss what it would look like to actually keep your customer at the center while the market, product, and business pivot around the customer's needs.
- What questions should you ask?
- How should ask those questions?
- Should I mention my product idea?
- How many interviews are enough?
00:00 - Introduction
01:36 - Intro to Customer Research Methods
11:34 - Customer Research Flow
13:11 - Customer Interview Questions
15:18 - Types of Learning
18:45 - How many people from the research team are there for interviews?
25:55 - Types of Customer Interviews
39:49 - Recruiting Customers & Sampling
41:14 - Discussion Guide
42:40 - Hosting Interviews
48:44 - Debrief Process
54:59 - Synthesis & Key Insights
58:12 - Decision & Update Opportunity Theory
59:12 - Q&A
1:03:03 - Wrap Up
This presentation is based on Headway's Startup Foundations Series, hosted by Andrew Verboncouer, Partner & CEO, and Ryan Hatch, Head of Product Strategy at Headway designed to help you gain traction in the most important parts of your startup.