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How can you use a Wizard of Oz prototype to validate your app idea? Listen to our chat with Kris Eul, Co-Founder & CEO at Kinetic, and how they used a manual process to provide value and learn from customers before building an automated tool with the no-code tool, Bubble.
In a world flooded with other professional networking platforms like LinkedIn, how can a startup compete to solve problems better than the competition?
How do you begin to validate the opportunities within a crowded market?
In this episode of Exploring Product, Ryan and Robert will unpack how Kinetic has been able to achieve that, what the journey has been like, and where Kinetic will go from here.
00:35 - What is Kinetic? Why It Started.
11:33 - Finding First Customers
13:47 - 100 Leads From Landing Page
15:00 - Getting 100 Customers to Talk to You
19:20 - Wizard of Oz Prototype - MVP
24:05 - Finding More Customers
29:20 - Customer Interviews and Feedback Loops
33:19 - From Manual Process to Automated Bubble App Prototype
37:50 - Why Build MVP with No-Code Tool?
41:14 - Gaining Traction and Startup Runway
43:55 - Experience Raising Funding for Startup
What is a Wizard of Oz Prototype?
"You use a Wizard-of-Oz prototype to fake functionality that you want to test with users, thus saving you the time and resources of actually creating the functionality before you refine it through testing. Just like the small man behind the curtain faked the power of the wizard of oz, your design team can fake features that you want to test. Wizard-of-Oz prototypes often refer to prototypes of digital systems, in which the user thinks the response is computer-driven, when in fact it is human-controlled." (Source)
What is Kinetic?
Kinetic is a new professional networking platform prioritizing valuable conversations to build meaningful relationships. Kinetic helps their members accelerate progress by connecting them with experienced professionals that are genuinely interested in having a conversation.
About Kris Eul
Kris is the type of person that can make conversation with anybody at any time. He's enthralled with meeting new people and learning about them. In 2016, he wrote a post titled, "How LinkedIn Can Become More Valuable Than Facebook", that would ultimately help lay the foundation of what Kinetic would become.
Previously, Kris was the first sales hire of a then-new startup that helped build to 70+ full-time members serving nearly 3,000 partners in 40+ countries globally.
How can you use a wizard of oz prototype to validate your app idea? Listening to startup stories are a great way to learn about what you can do next. Listen to our chat with Kris Eul, Co-Founder & CEO at Kinetic, and how they used a manual process to provide value and learn from customers before building an automated tool with the no-code tool, Bubble.