When to Stop and Think: Decision Making Using Pivot Triggers with Tom Kerwin
Event details
Join Ryan and Robert for a discussion with Tom Kerwin, as he introduces his new Pivot Triggers model, after many years of trying (and failing) to push companies and teams into outcomes-first thinking.
Together they will unpack how to use Pivot Triggers to help dodge sunk cost bias and kill bad ideas fast - so you can find what actually works.
About Tom Kerwin
Tom is currently the Director of Product Design at Apploi, and an experienced product leader with a background in design, research, and strategy.
Segments
00:00 - Intro
1:00 - Why Pivot Triggers?
05:50 - Why no one wants to pivot
08:03 - Stakes are different for startups vs. corporations
10:26 - How do we sell customer research?
13:08 - Forecasting outcomes
16:00 - Forecasting worst-case scenario
17:25 - Work with the natural flow
19:00 - First Phase: Initiative
20:35 - Second Phase: Imagine Future Success
21:58 - Third Phase: Imagine Future Failure
23:12 - Fourth Phase: Vote
25:10 - Fifth Phase: Behaviors
27:51 - How do you go from failure scenario to behaviors?
31:50 - Sequencing the behaviors
34:37 - Build, Test, Learn
38:48 - Experiment building
40:50 - Setting milestones & looping in stakeholders
43:35 - Getting buy-in: learning over building
50:32 - Continuing to iterate
57:06 - Wrap Up
Presenters
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When to Stop and Think: Decision Making Using Pivot Triggers with Tom Kerwin
Watch the recording
Join Ryan and Robert for a discussion with Tom Kerwin, as he introduces his new Pivot Triggers model, after many years of trying (and failing) to push companies and teams into outcomes-first thinking.
Together they will unpack how to use Pivot Triggers to help dodge sunk cost bias and kill bad ideas fast - so you can find what actually works.
About Tom Kerwin
Tom is currently the Director of Product Design at Apploi, and an experienced product leader with a background in design, research, and strategy.
Segments
00:00 - Intro
1:00 - Why Pivot Triggers?
05:50 - Why no one wants to pivot
08:03 - Stakes are different for startups vs. corporations
10:26 - How do we sell customer research?
13:08 - Forecasting outcomes
16:00 - Forecasting worst-case scenario
17:25 - Work with the natural flow
19:00 - First Phase: Initiative
20:35 - Second Phase: Imagine Future Success
21:58 - Third Phase: Imagine Future Failure
23:12 - Fourth Phase: Vote
25:10 - Fifth Phase: Behaviors
27:51 - How do you go from failure scenario to behaviors?
31:50 - Sequencing the behaviors
34:37 - Build, Test, Learn
38:48 - Experiment building
40:50 - Setting milestones & looping in stakeholders
43:35 - Getting buy-in: learning over building
50:32 - Continuing to iterate
57:06 - Wrap Up
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