Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
11:30 am
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn how you can use Pivot Triggers to help kill bad ideas fast - so you can find what actually works.
Join Ryan and Robert for a discussion with Tom Kerwin, as he introduces his new Pivot Triggers model, after many years of trying (and failing) to push companies and teams into outcomes-first thinking.
Together they will unpack how to use Pivot Triggers to help dodge sunk cost bias and kill bad ideas fast - so you can find what actually works.
Tom is currently the Director of Product Design at Apploi, and an experienced product leader with a background in design, research, and strategy.
00:00 - Intro
1:00 - Why Pivot Triggers?
05:50 - Why no one wants to pivot
08:03 - Stakes are different for startups vs. corporations
10:26 - How do we sell customer research?
13:08 - Forecasting outcomes
16:00 - Forecasting worst-case scenario
17:25 - Work with the natural flow
19:00 - First Phase: Initiative
20:35 - Second Phase: Imagine Future Success
21:58 - Third Phase: Imagine Future Failure
23:12 - Fourth Phase: Vote
25:10 - Fifth Phase: Behaviors
27:51 - How do you go from failure scenario to behaviors?
31:50 - Sequencing the behaviors
34:37 - Build, Test, Learn
38:48 - Experiment building
40:50 - Setting milestones & looping in stakeholders
43:35 - Getting buy-in: learning over building
50:32 - Continuing to iterate
57:06 - Wrap Up
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