When you're excited to get your product on the market, it's easy to think you can sell to anyone - that everyone is going to love it. Unfortunately, there is some danger in that mindset.

Truthfully, it's impossible to be everything to everyone, so it's important to determine the best customer for your startup, and in this month's Open Office Hours we're going to show you how to use target market segments to find the customer best fit for your product.

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Segments

00:00 - Intro
02:06 - Why Do Target Market Segmentation?
03:50 - Opportunity Matrix and Which Customers to Sell To
05:35 - Early Adopters Profile
07:24 - Customer Segmentation
10:22 - Target Market Segmentation Examples
35:35 - Whiteboarding Tools
42:35 - How to Start Small Before You Go Big

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Dive Deeper

This presentation is based on Headway's Startup Foundations Series, hosted by Andrew Verboncouer, Partner & CEO, and Ryan Hatch, Head of Product Strategy at Headway designed to help you gain traction in the most important parts of your startup.

Get free access to Startup Foundations