Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
11:00 am
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn how you can decide which customers to go after through opportunity discovery.
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When you're excited to get your product on the market, it's easy to think you can sell to anyone - that everyone is going to love it. Unfortunately, there is some danger in that mindset.
Truthfully, it's impossible to be everything to everyone, so it's important to determine the best customer for your startup, and in this month's Open Office Hours we're going to show you how to use target market segments to find the customer best fit for your product.
00:00 - Intro
02:06 - Why Do Target Market Segmentation?
03:50 - Opportunity Matrix and Which Customers to Sell To
05:35 - Early Adopters Profile
07:24 - Customer Segmentation
10:22 - Target Market Segmentation Examples
35:35 - Whiteboarding Tools
42:35 - How to Start Small Before You Go Big
This presentation is based on Headway's Startup Foundations Series, hosted by Andrew Verboncouer, Partner & CEO, and Ryan Hatch, Head of Product Strategy at Headway designed to help you gain traction in the most important parts of your startup.
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