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This month Ryan and Robert sit down with Alan Klement, VP of Products at Gmthub, to unpack how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market.
Alan is known for developing the theories of Jobs to be Done and Market Modernization, and for inventing new methodologies and methods for engineering growth.
Alan's results include leading efforts to create award winning products, increasing revenues by millions of dollars, bringing internal alignment throughout an entire organization, and stopping costly initiatives that would have wasted time and millions in R&D.
Alan has dedicated his life's work to
- Understanding and predicting how and why consumers adopt and abandon products
- Figuring out how to use this knowledge to enable companies to create and maintain sustainable growth
00:00 - Introduction
01:20 - Why New Products Fail
05:50 - Data from the Past Doesn't Work in the Future
16:35 - Creating Predictions in the Market
24:19 - Information Gathering Through Shopping
30:17 - Gathering Pricing Feedback
38:35 - How to Apply Simulated Shopping to your Process
47:10 - Arlo Example
57:10 - Wrap Up
59:01 - Connect with Alan