Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
12:00 pm
By filling out this form you agree to receive future marketing emails and newsletters from Headway
By filling out this form you agree to receive future marketing emails and newsletters from Headway
Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market.
This month Ryan and Robert sit down with Alan Klement, VP of Products at Gmthub, to unpack how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market.
Alan is known for developing the theories of Jobs to be Done and Market Modernization, and for inventing new methodologies and methods for engineering growth.
Alan's results include leading efforts to create award winning products, increasing revenues by millions of dollars, bringing internal alignment throughout an entire organization, and stopping costly initiatives that would have wasted time and millions in R&D.
- Understanding and predicting how and why consumers adopt and abandon products
- Figuring out how to use this knowledge to enable companies to create and maintain sustainable growth
00:00 - Introduction
01:20 - Why New Products Fail
05:50 - Data from the Past Doesn't Work in the Future
16:35 - Creating Predictions in the Market
24:19 - Information Gathering Through Shopping
30:17 - Gathering Pricing Feedback
38:35 - How to Apply Simulated Shopping to your Process
47:10 - Arlo Example
57:10 - Wrap Up
59:01 - Connect with Alan
Stay up to date on upcoming events like this one and get valuable resources delivered to your inbox.
Receive the latest articles, resources, events, and more!
