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Fogg Behavior Model - Connecting Customer Behavior with Your Product

July 14, 2021

July 14, 2021

9:00 am

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Fogg Behavior Model - Connecting Customer Behavior with Your Product

bj fogg behavior model graphiclive stream

Learn about the three elements that influence customer behavior as it relates to your product with the Fogg Behavior Model.

Discover how customer motivation, ability, and triggers can impact engagement with your product.

What is The Fogg Behavior Model?

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.

Segments:

00:00 - Introduction
00:50 - Understanding Behavior
04:26 - Pirate Model AARRR
04:57 - Fogg Behavioral Model
05:55 - Ability
06:51 - Motivation
08:13 - Prompts
10:30 - Action Zone
13:08 - Examples of BJ Fogg Model
21:16 - Key Takeaways
23:34 - Founder's Mindset Video Series
24:04 - Free Template for Customer Journey Maps and User Flows

Resources

The Founder's Mindset -  Free Video Series

Customer Journey Maps & User Flows - FigJam Template

Reserve Your Spot

Learn about the three elements that influence customer behavior as it relates to your product with the Fogg Behavior Model.

Discover how customer motivation, ability, and triggers can impact engagement with your product.

What is The Fogg Behavior Model?

The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.

Segments:

00:00 - Introduction
00:50 - Understanding Behavior
04:26 - Pirate Model AARRR
04:57 - Fogg Behavioral Model
05:55 - Ability
06:51 - Motivation
08:13 - Prompts
10:30 - Action Zone
13:08 - Examples of BJ Fogg Model
21:16 - Key Takeaways
23:34 - Founder's Mindset Video Series
24:04 - Free Template for Customer Journey Maps and User Flows

Resources

The Founder's Mindset -  Free Video Series

Customer Journey Maps & User Flows - FigJam Template

July 14, 2021

9:00 am

live stream

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Bring co-workers, friends, and anyone else you think would benefit from the community.

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