Fogg Behavior Model - Connecting Customer Behavior with Your Product
Event details
Learn about the three elements that influence customer behavior as it relates to your product with the Fogg Behavior Model.
Discover how customer motivation, ability, and triggers can impact engagement with your product.
What is The Fogg Behavior Model?
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.
Segments
00:00 - Introduction
00:50 - Understanding Behavior
04:26 - Pirate Model AARRR
04:57 - Fogg Behavioral Model
05:55 - Ability
06:51 - Motivation
08:13 - Prompts
10:30 - Action Zone
13:08 - Examples of BJ Fogg Model
21:16 - Key Takeaways
23:34 - Founder's Mindset Video Series
24:04 - Free Template for Customer Journey Maps and User Flows
Resources
Presenters
Reserve your spot
Fogg Behavior Model - Connecting Customer Behavior with Your Product
Watch the recording
Learn about the three elements that influence customer behavior as it relates to your product with the Fogg Behavior Model.
Discover how customer motivation, ability, and triggers can impact engagement with your product.
What is The Fogg Behavior Model?
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.
Segments
00:00 - Introduction
00:50 - Understanding Behavior
04:26 - Pirate Model AARRR
04:57 - Fogg Behavioral Model
05:55 - Ability
06:51 - Motivation
08:13 - Prompts
10:30 - Action Zone
13:08 - Examples of BJ Fogg Model
21:16 - Key Takeaways
23:34 - Founder's Mindset Video Series
24:04 - Free Template for Customer Journey Maps and User Flows
Resources
Presented by
