By filling out this form you agree to receive future marketing emails and newsletters from Headway
By filling out this form you agree to receive future marketing emails and newsletters from Headway
Bring co-workers, friends, and anyone else you think would benefit from the community.
Gain a deeper understanding of how behavior impacts attracting and retaining customers.
Learn about the three elements that influence customer behavior as it relates to your product with the Fogg Behavior Model.
Discover how customer motivation, ability, and triggers can impact engagement with your product.
The Fogg Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and a Prompt. When a behavior does not occur, at least one of those three elements is missing.
00:00 - Introduction
00:50 - Understanding Behavior
04:26 - Pirate Model AARRR
04:57 - Fogg Behavioral Model
05:55 - Ability
06:51 - Motivation
08:13 - Prompts
10:30 - Action Zone
13:08 - Examples of BJ Fogg Model
21:16 - Key Takeaways
23:34 - Founder's Mindset Video Series
24:04 - Free Template for Customer Journey Maps and User Flows
Stay up to date on upcoming events like this one and get valuable resources delivered to your inbox.
Receive the latest articles, resources, events, and more!