Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
10:00 am
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Dive deep into our process for startup idea validation to new venture launch through prototypes and customer feedback loops in this live case study.
So you're in the process of building a new product... 😎
But is it something people actually want to use? 🤷♂️
How do you find out? 🤔
00:00 - Intro
00:55 - Rapid Feedback
01:21 - Our Learning Loop
02:10 - Discovery
03:47 - Where to Zoom
06:10 - Interview, Learn, Repeat
07:38 - Naming & Branding
09:39 - Solutioning
12:06 - Comprehension Test
15:52 - Business Model
17:00 - Concepts to UX Design
17:47 - HiFi Design & Prototypes
22:06 - The Quiz
26:29 - Bringing it to life
29:23 - App Analytics
31:59 - Preparing for Launch
32:38 - Recap
35:25 - Prototyping Tools We Used
37:06 - Q&A Discussion
See the processes our team used to go from concept to launch with one of our clients, Ditto, a relationship improvement platform.
Learn how to apply prototypes in the real world, go beyond Figma designs into customer feedback cycles, and ways to test your assumptions about your product and business model effectively.
Understanding Your Customers When You Don't Have Any yet
3 Types of Prototypes You Can Use to Launch Your Startup
Learning Loops - A Mental Model for Product Innovation
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