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From Idea to Venture Launch - Prototypes and Feedback Loops

February 18, 2021

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From Idea to Venture Launch - Prototypes and Feedback Loops

ditto app interface elements on graphic backgroundlive stream

Live case study with Q&A

So you're in the process of building a new product... 😎

But is it something people actually want to use? 🤷‍♂️

How do you find out? 🤔

Segments:

00:00 - Intro
00:55 - Rapid Feedback
01:21 - Our Learning Loop
02:10 - Discovery
03:47 - Where to Zoom
06:10 - Interview, Learn, Repeat
07:38 - Naming & Branding
09:39 - Solutioning
12:06 - Comprehension Test
15:52 - Business Model
17:00 - Concepts to UX Design
17:47 - HiFi Design & Prototypes
22:06 - The Quiz
26:29 - Bringing it to life
29:23 - App Analytics
31:59 - Preparing for Launch
32:38 - Recap
35:25 - Prototyping Tools We Used
37:06 - Q&A Discussion

Get access to a real-life approach for idea validation

See the processes our team used to go from concept to launch with one of our clients, Ditto, a relationship improvement platform.

animated timelapse of mobile app project in figma

Dive into our rapid prototyping process

Learn how to apply prototypes in the real world, go beyond Figma designs into customer feedback cycles, and ways to test your assumptions about your product and business model effectively.

Who would find this valuable?

  • Startup Founders
  • Product Designers
  • Product Strategists
  • Product Teams
  • Innovation Teams
  • Entrepreneurs

Get a chance to learn:

  • Learn the best ways to validate your product idea
  • How to get started with feedback loops
  • What it takes to uncover the truth from potential customers
  • What questions you need to ask when sharing prototypes

photo of remote customer research meeting in miro

The value of feedback loops

Who it benefits

  • Investors
  • Designers
  • Developers
  • Customers

Types and flow

  • Listening before Prototyping
  • Naming & Branding
  • Whimsical - Internal decisions on direction, rating by importance
  • Landing Page with Hero Concepts
  • Ad Impressions Landing Page + Clickable Feature Prototypes
  • Moderated, Guided
  • Functional Prototypes (In-App)
  • Unmoderated
  • Video recordings
  • Analytics
  • Faster ways, Bravo

Cycle

  • Prototype
  • Interviews
  • Synthesis
  • Changes, Repeat

Q&A

  • How do you know when's good enough?
  • Time constraint
  • Financial constraint
  • Confidence level

Tools for making prototypes

Figma

Whimsical

Webflow

More ways to make prototypes

Tools for customer feedback loops

Miro

Typeform

Notion

Respondent

Otter

Lookback

Tools for app analytics

Mixpanel

AppsFlyer

Amplitude

Segment

Resources on prototyping and customer feedback

Understanding Your Customers When You Don't Have Any yet

3 Types of Prototypes You Can Use to Launch Your Startup

Learning Loops - A Mental Model for Product Innovation

Reserve Your Spot

Live case study with Q&A

So you're in the process of building a new product... 😎

But is it something people actually want to use? 🤷‍♂️

How do you find out? 🤔

Segments:

00:00 - Intro
00:55 - Rapid Feedback
01:21 - Our Learning Loop
02:10 - Discovery
03:47 - Where to Zoom
06:10 - Interview, Learn, Repeat
07:38 - Naming & Branding
09:39 - Solutioning
12:06 - Comprehension Test
15:52 - Business Model
17:00 - Concepts to UX Design
17:47 - HiFi Design & Prototypes
22:06 - The Quiz
26:29 - Bringing it to life
29:23 - App Analytics
31:59 - Preparing for Launch
32:38 - Recap
35:25 - Prototyping Tools We Used
37:06 - Q&A Discussion

Get access to a real-life approach for idea validation

See the processes our team used to go from concept to launch with one of our clients, Ditto, a relationship improvement platform.

animated timelapse of mobile app project in figma

Dive into our rapid prototyping process

Learn how to apply prototypes in the real world, go beyond Figma designs into customer feedback cycles, and ways to test your assumptions about your product and business model effectively.

Who would find this valuable?

  • Startup Founders
  • Product Designers
  • Product Strategists
  • Product Teams
  • Innovation Teams
  • Entrepreneurs

Get a chance to learn:

  • Learn the best ways to validate your product idea
  • How to get started with feedback loops
  • What it takes to uncover the truth from potential customers
  • What questions you need to ask when sharing prototypes

photo of remote customer research meeting in miro

The value of feedback loops

Who it benefits

  • Investors
  • Designers
  • Developers
  • Customers

Types and flow

  • Listening before Prototyping
  • Naming & Branding
  • Whimsical - Internal decisions on direction, rating by importance
  • Landing Page with Hero Concepts
  • Ad Impressions Landing Page + Clickable Feature Prototypes
  • Moderated, Guided
  • Functional Prototypes (In-App)
  • Unmoderated
  • Video recordings
  • Analytics
  • Faster ways, Bravo

Cycle

  • Prototype
  • Interviews
  • Synthesis
  • Changes, Repeat

Q&A

  • How do you know when's good enough?
  • Time constraint
  • Financial constraint
  • Confidence level

Tools for making prototypes

Figma

Whimsical

Webflow

More ways to make prototypes

Tools for customer feedback loops

Miro

Typeform

Notion

Respondent

Otter

Lookback

Tools for app analytics

Mixpanel

AppsFlyer

Amplitude

Segment

Resources on prototyping and customer feedback

Understanding Your Customers When You Don't Have Any yet

3 Types of Prototypes You Can Use to Launch Your Startup

Learning Loops - A Mental Model for Product Innovation

February 18, 2021

10:00 am

live stream

Spread the Word!

Bring co-workers, friends, and anyone else you think would benefit from the community.

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