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Product-Led Onboarding: Critical Steps to Turn Users Into Lifelong Customers

September 16, 2021

September 16, 2021

1:30 pm

Presented By

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Product-Led Onboarding: Critical Steps to Turn Users Into Lifelong Customers

promo photo of Ramli John live stream

Ramli John, author of Product-Led Onboarding joined Ryan and Robert on Exploring Product to discuss key insights from his new book, break down what most SaaS companies get wrong, and share tips to set up product onboarding for success.

Segments

00:00 Introduction

01:08 Why This Book: Product-Led Onboarding?

07:49 What Good Onboarding Looks Like

11:08 Ideal Time to Value

16:50 Outside vs Inside View

21:30 Bowling Alley Framework

22:59 Identify User Success

23:48 Map Out User Journey

24:21 Vet Every Step

25:20 Straight-Line Onboarding Experience

26:13 Determining What Is Mission Critical

35:09 Early Adopters + User Motivation

42:17 Case Study: Canva

52:01 When to Reimagine Your Process

56:09 Where Do Free Trials Fit In?

58:47 Wrap Up

About Ramli

Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast.

Read the first chapter of his book for free!

Ramli John, author of Product-Led Onboarding joined Ryan and Robert on Exploring Product to discuss key insights from his new book, break down what most SaaS companies get wrong, and share tips to set up product onboarding for success.

Segments

00:00 Introduction

01:08 Why This Book: Product-Led Onboarding?

07:49 What Good Onboarding Looks Like

11:08 Ideal Time to Value

16:50 Outside vs Inside View

21:30 Bowling Alley Framework

22:59 Identify User Success

23:48 Map Out User Journey

24:21 Vet Every Step

25:20 Straight-Line Onboarding Experience

26:13 Determining What Is Mission Critical

35:09 Early Adopters + User Motivation

42:17 Case Study: Canva

52:01 When to Reimagine Your Process

56:09 Where Do Free Trials Fit In?

58:47 Wrap Up

About Ramli

Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast.

Read the first chapter of his book for free!

September 16, 2021

1:30 pm

live stream

Spread the Word!

Bring co-workers, friends, and anyone else you think would benefit from the community.

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