Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn how Series A startups can apply a customer-centric approach for scaling product teams.
You worked hard to get to become a Series A Startup. Take your SaaS product team structures from product-centric to a customer-centric approach. Learn why if you structure product teams around skills and not customers, you might actually create more distance between your customers and the work your team is doing.
In this Open Office Hours discussion, Andrew will dive deep into the ways applying a cross-functional team structure can keep your teams in alignment toward a common goal.
Learn how focusing on customers empowers your team to develop greater understanding, make faster decisions, and ultimately create a bigger impact.
00:00 - The Mindset for Scaling Product Teams
01:18 - Context Matters
02:37 - Marty Cagan Empowered Teams
10:52 - Product Team Structures
11:56 - Feature Teams vs Product Teams
15:28 - Customer Centricity Model
21:09 - Simon Sinek Start With Why
26:05 - Discovery and Delivery Model
49:50 - Closing Thoughts
EMPOWERED: Ordinary People, Extraordinary Products
INSPIRED: How to Create Tech Products Customers Love
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