Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
10:00 am
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn mindsets and approaches to raising money and getting first revenue.
Investors want to know if you're making money, but maybe your product can't be created without investment.
This month on Exploring Product, Ryan and Robert discuss the balance between cash in the bank and money needed to validate and grow your business - the ultimate chicken-and-egg problem for founders.
Learn the mindsets and approaches to navigate this common problem and start raising money and getting first revenue.
00:00 - Introduction
01:03 - Generate Revenue or Raise Capital First?
03:27 - Fact or Fiction: "You need money in order to build a product."
14:49 - Fact or Fiction: "Funding affords your business expertise & resources for growth."
25:01 - Fact or Fiction: "It's better to have 20% of a unicorn than 100% of a small company."
39:02 - Fact of Fiction: "You need funds to find and scale Product-Market-Fit"
48:24 - So should you raise?
52:27 - Wrap Up
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