Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
11:00 am
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Will people actually buy your solution? Learn ways you can collect evidence and test the demand of your solution idea.
In this Open Office Hours live stream, Andrew and Ryan will help you determine whether people will actually buy your solution or if you need to pivot into better opportunities.
Learn ways you can collect evidence and test the demand of your solution idea. Plus tune in for a live Q&A after the discussion.
00:00 - Intro
01:42 - Why Testing Market Demand Matters
04:27 - 3 Ways to Test Market Demand
06:06 - Pirate Model of Startup Metrics
09:10 - Examples of Testing Market Demand
11:11 - Context for Testing
15:38 - 5 Risk Types
28:31 - When Sales Team Wants You To Build New Product Features
32:57 - Funnel Stages
37:00 - Types of Research
41:52 - Identifying the Right Customers
48:23 - Currency Ladder
57:30 - Closing Thoughts
This presentation is based on Headway's Startup Foundations Series, hosted by Andrew Verboncouer, Partner & CEO, and Ryan Hatch, Head of Product Strategy at Headway designed to help you gain traction in the most important parts of your startup.
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