Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
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Bring co-workers, friends, and anyone else you think would benefit from the community.
You don't need a technical co-founder or developer to launch your product. See how you can start your tech startup without a tech background.
Trying to find a technical co-founder or developer so you can start making progress with your product?
Learn how to start a tech startup with a no-code MVP, launch your app, and get your first customers.
In this talk, Andrew Verboncouer, Partner & CEO at Headway will cover the mindset, key methods, and no-code tools you can start using today to test the value proposition of your app idea. You'll be able to quickly gain insights into user behavior and understand if your idea has a place in the market.
00:00 - Introduction
01:08 - Validated Learning
04:23 - Measuring Behavior
11:11 - Finding Customers to Talk To
15:34 - The Value of Prototypes
23:47 - No-Code Prototyping Tools
32:44 - Measuring Validation and Traction
35:48 - The Pirate Model
43:16 - Questions
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