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Building a Better Brand for Your Startup

November 11, 2020

November 11, 2020

5:00 pm

Presented By

Spread the Word!

Bring co-workers, friends, and anyone else you think would benefit from the community.

Building a Better Brand for Your Startup

mountain graphic over gradient blue backgroundlive stream

What is a brand?

It's not as simple as a logo, colors, and fonts.

A brand is bigger than that.

Whether you're a founder, marketer, or work directly with customers, you're an essential part of the brand a business creates.

In this presentation, Jacob Miller, Marketing & Brand Manager at Headway shared a new way to look at your brand and grow your business.

What you'll learn:

  • The truth behind what a brand is
  • What can you control with your brand (and not control)
  • How your brand impacts customers and employees
  • Ways to guide your brand for business growth
  • Aligning your team with your brand

Presentation Notes

Resources on brand

Books

The Brand Gap

Building a StoryBrand

Online resources

Getting Started with Brand Guidelines

What is Branding? A deep dive with Marty Neumeier

Learning about your customers

Understanding Your Customers Before You Have Any Yet

Community building

Circle - Community Platform

Meetup

Eventbrite

Product Hunt

Get Together - Book and Podcast

What is a brand?

It's not as simple as a logo, colors, and fonts.

A brand is bigger than that.

Whether you're a founder, marketer, or work directly with customers, you're an essential part of the brand a business creates.

In this presentation, Jacob Miller, Marketing & Brand Manager at Headway shared a new way to look at your brand and grow your business.

What you'll learn:

  • The truth behind what a brand is
  • What can you control with your brand (and not control)
  • How your brand impacts customers and employees
  • Ways to guide your brand for business growth
  • Aligning your team with your brand

Presentation Notes

Resources on brand

Books

The Brand Gap

Building a StoryBrand

Online resources

Getting Started with Brand Guidelines

What is Branding? A deep dive with Marty Neumeier

Learning about your customers

Understanding Your Customers Before You Have Any Yet

Community building

Circle - Community Platform

Meetup

Eventbrite

Product Hunt

Get Together - Book and Podcast

November 11, 2020

5:00 pm

live stream

Spread the Word!

Bring co-workers, friends, and anyone else you think would benefit from the community.

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