Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn how every aspect of your business can provide opportunities to build a better reputation with customers.
It's not as simple as a logo, colors, and fonts.
A brand is bigger than that.
Whether you're a founder, marketer, or work directly with customers, you're an essential part of the brand a business creates.
In this presentation, Jacob Miller, Marketing & Brand Manager at Headway shared a new way to look at your brand and grow your business.
00:00 - Overview
01:07 - What is a Brand?
04:17 - Guiding Your Brand
10:08 - Dealing with Negative Feedback
11:02 - Proactive Brand Management
16:05 - Planning for Success
19:02 - Resources
20:23 - Questions
Getting Started with Brand Guidelines
What is Branding? A deep dive with Marty Neumeier
Understanding Your Customers Before You Have Any Yet
Get Together - Book and Podcast
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