Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
11:00 am
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Bring co-workers, friends, and anyone else you think would benefit from the community.
A designer, investor, and author on a mission to help people make time for work that matters.
Join us for a candid discussion with John Zeratsky, designer, investor, and author of the Sprint Book and Make Time.
00:00 - Introductions
01:11 - John's Background
07:15 - Design Sprint Process & Approach
09:50 - Shaping the Market and Decision Making
13:26 - Considerations when Investing and "Opportunity Sprints"
15:30 - Feedback Lens & Failed Investments
17:36 - Transition from Google Ventures to Investing
21:51 - How John is Working with Startups Now
24:14 - What Startups Need to Attract VC Funding
30:03 - I Have a Startup Idea What Next?
34:53 - When to Raise Capital for Startups
39:43 - Discovery of Opportunities and Preparation
43:02 - Partnership/Multiplier Model
44:56 - How to Validate Startup Ideas Successfully
48:39 - Future Outlook
52:18 - Q&A
In the first chapter of his career, John spent nearly 15 years as a designer, helping small teams build new products and bring them to market.
John was an early employee at FeedBurner in Chicago, which was acquired by Google in 2007. At Google, he led design for AdWords Editor and DoubleClick Search. In 2010, he moved to San Francisco to work at YouTube. He was part of an internal startup team that created the YouTube Channels platform, which launched in early 2012.
From 2011–2017, John was a partner at venture-capital firm GV (Google Ventures), where I helped develop the design sprint process and personally supported many of GV’s most successful investments, including Slack, One Medical Group, Flatiron Health, Blue Bottle Coffee, Gusto, and Digit.
Since 2017, John has worked with Netflix, Associated Bank, IDEO, Caterpillar, King Wood & Mallesons, Google, Schneider Electric, Airbnb, and many more. He has presented at conferences including Google I/O, The Code Conference, and INDUSTRY. John has even given guest lectures at Harvard University, London School of Economics, and the University of Michigan, among others.
In 2020, John began to invest in startups as an angel and advisor.
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