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Exploring Product with John Zeratsky, Author of the Sprint Book & Make Time

April 22, 2021

April 22, 2021

11:00 am

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Exploring Product with John Zeratsky, Author of the Sprint Book & Make Time

portrait of john zeratskylive stream

Join us for a candid discussion with John Zeratsky, designer, investor, and author of the Sprint Book and Make Time.

Discussion topics

  • What founders need to do first in order to attract venture capital
  • Signals that John looks for when looking to invest in startup ideas
  • Early Phase Discovery
  • Product Validation
  • Design Sprints

Segments

00:00​ - Introductions

01:11​ - John's Background

07:15​ - Design Sprint Process & Approach

09:50​ - Shaping the Market and Decision Making

13:26​ - Considerations when Investing and "Opportunity Sprints"

15:30​ - Feedback Lens & Failed Investments

17:36​ - Transition from Google Ventures to Investing

21:51​ - How John is Working with Startups Now

24:14​ - What Startups Need to Attract VC Funding

30:03​ - I Have a Startup Idea What Next?

34:53​ - When to Raise Capital for Startups

39:43​ - Discovery of Opportunities and Preparation

43:02​ - Partnership/Multiplier Model

44:56​ - How to Validate Startup Ideas Successfully

48:39​ - Future Outlook

52:18​ - Q&A

About John Zeratsky

In the first chapter of his career, John spent nearly 15 years as a designer, helping small teams build new products and bring them to market.

John was an early employee at FeedBurner in Chicago, which was acquired by Google in 2007. At Google, he led design for AdWords Editor and DoubleClick Search. In 2010, he moved to San Francisco to work at YouTube. He was part of an internal startup team that created the YouTube Channels platform, which launched in early 2012.

From 2011–2017, John was a partner at venture-capital firm GV (Google Ventures), where I helped develop the design sprint process and personally supported many of GV’s most successful investments, including Slack, One Medical Group, Flatiron Health, Blue Bottle Coffee, Gusto, and Digit.

Since 2017, John has worked with Netflix, Associated Bank, IDEO, Caterpillar, King Wood & Mallesons, Google, Schneider Electric, Airbnb, and many more. He has presented at conferences including Google I/O, The Code Conference, and INDUSTRY. John has even given guest lectures at Harvard University, London School of Economics, and the University of Michigan, among others.

In 2020, John began to invest in startups as an angel and advisor.

Join us for a candid discussion with John Zeratsky, designer, investor, and author of the Sprint Book and Make Time.

Discussion topics

  • What founders need to do first in order to attract venture capital
  • Signals that John looks for when looking to invest in startup ideas
  • Early Phase Discovery
  • Product Validation
  • Design Sprints

Segments

00:00​ - Introductions

01:11​ - John's Background

07:15​ - Design Sprint Process & Approach

09:50​ - Shaping the Market and Decision Making

13:26​ - Considerations when Investing and "Opportunity Sprints"

15:30​ - Feedback Lens & Failed Investments

17:36​ - Transition from Google Ventures to Investing

21:51​ - How John is Working with Startups Now

24:14​ - What Startups Need to Attract VC Funding

30:03​ - I Have a Startup Idea What Next?

34:53​ - When to Raise Capital for Startups

39:43​ - Discovery of Opportunities and Preparation

43:02​ - Partnership/Multiplier Model

44:56​ - How to Validate Startup Ideas Successfully

48:39​ - Future Outlook

52:18​ - Q&A

About John Zeratsky

In the first chapter of his career, John spent nearly 15 years as a designer, helping small teams build new products and bring them to market.

John was an early employee at FeedBurner in Chicago, which was acquired by Google in 2007. At Google, he led design for AdWords Editor and DoubleClick Search. In 2010, he moved to San Francisco to work at YouTube. He was part of an internal startup team that created the YouTube Channels platform, which launched in early 2012.

From 2011–2017, John was a partner at venture-capital firm GV (Google Ventures), where I helped develop the design sprint process and personally supported many of GV’s most successful investments, including Slack, One Medical Group, Flatiron Health, Blue Bottle Coffee, Gusto, and Digit.

Since 2017, John has worked with Netflix, Associated Bank, IDEO, Caterpillar, King Wood & Mallesons, Google, Schneider Electric, Airbnb, and many more. He has presented at conferences including Google I/O, The Code Conference, and INDUSTRY. John has even given guest lectures at Harvard University, London School of Economics, and the University of Michigan, among others.

In 2020, John began to invest in startups as an angel and advisor.

April 22, 2021

11:00 am

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Bring co-workers, friends, and anyone else you think would benefit from the community.

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