Upcoming Event

Continuous Discovery Habits for Startups with Teresa Torres

Event details

June 22, 2021
7:00 pm

How do you know that you are making a product or service that your customers want?

How do you ensure that you are improving it over time?

How do you guarantee that your team is creating value for your customers in a way that creates value for your business?

Join Ryan and Robert for a discussion with Teresa Torres, internationally acclaimed author, speaker, and coach as they dig into her upcoming book Continuous Discovery Habits which is designed to be a product trio's guide to a structured and sustainable approach to continuous discovery.

Discussion topics

  • Continuous Discovery
  • Opportunity Mapping
  • Tactics for teams conducting customer discovery
  • Approach to experiments and prototypes

Segments

00:00 - Intro

01:02 - Why Write Continuous Discovery Habits Book?

02:15 - Where Product Teams Struggle Most?

05:18 - Types of Organizations and Projects Teresa Works With

07:52 - Friction Organizations Face with Product Discovery

09:10 - Collaborating with Sales Teams for Discovery Interviews

12:01 - Why Weekly Engagements with Customers

15:00 - Ideal Outcomes From Continuous Discovery Habits Book

8:10 - Guiding Leaders to Slow Down and Focus on Discovery

22:40 - Recruiting Customers for Research?

25:30 - Creating a Strong Offer for Customer Outreach

30:45 - Conducting Virtual Interviews with Customers

35:00 - Why Three People for Customer Interviews

38:04 - Synthesis and Communication to Key Stakeholders

44:00 - Understanding the Impact of Continuous Discovery

47:45 - Question From Audience - Research Quality vs Quantity

Resources From Teresa Torres

Buy Teresa's Book - Continuous Discovery Habits

Continuous Discovery Habits Community

Product Talk Website

Product Discovery Courses

About Teresa Torres

Teresa Torres is an internationally-acclaimed author, speaker, and consultant. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits, and blogs at ProductTalk.org.

Presenters

Ryan Hatch
Head of Product Strategy & Innovation
Robert Kaminski
Senior Product Strategist

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Past Event

Continuous Discovery Habits for Startups with Teresa Torres

June 22, 2021
Watch the recording

How do you know that you are making a product or service that your customers want?

How do you ensure that you are improving it over time?

How do you guarantee that your team is creating value for your customers in a way that creates value for your business?

Join Ryan and Robert for a discussion with Teresa Torres, internationally acclaimed author, speaker, and coach as they dig into her upcoming book Continuous Discovery Habits which is designed to be a product trio's guide to a structured and sustainable approach to continuous discovery.

Discussion topics

  • Continuous Discovery
  • Opportunity Mapping
  • Tactics for teams conducting customer discovery
  • Approach to experiments and prototypes

Segments

00:00 - Intro

01:02 - Why Write Continuous Discovery Habits Book?

02:15 - Where Product Teams Struggle Most?

05:18 - Types of Organizations and Projects Teresa Works With

07:52 - Friction Organizations Face with Product Discovery

09:10 - Collaborating with Sales Teams for Discovery Interviews

12:01 - Why Weekly Engagements with Customers

15:00 - Ideal Outcomes From Continuous Discovery Habits Book

8:10 - Guiding Leaders to Slow Down and Focus on Discovery

22:40 - Recruiting Customers for Research?

25:30 - Creating a Strong Offer for Customer Outreach

30:45 - Conducting Virtual Interviews with Customers

35:00 - Why Three People for Customer Interviews

38:04 - Synthesis and Communication to Key Stakeholders

44:00 - Understanding the Impact of Continuous Discovery

47:45 - Question From Audience - Research Quality vs Quantity

Resources From Teresa Torres

Buy Teresa's Book - Continuous Discovery Habits

Continuous Discovery Habits Community

Product Talk Website

Product Discovery Courses

About Teresa Torres

Teresa Torres is an internationally-acclaimed author, speaker, and consultant. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 7,000 product people discovery skills through the Product Talk Academy. She’s the author of the upcoming book, Continuous Discovery Habits, and blogs at ProductTalk.org.

Presented by
Ryan Hatch
Head of Product Strategy & Innovation
Robert Kaminski
Senior Product Strategist

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