Upcoming Event

How to Get Your First B2B Customers

Event details

November 15, 2023
12:00 pm
Online

Learn how early-stage B2B startup founders can get their first paying customers, gain traction with your first product, and create more confidence with investors.

Your first customers are the most crucial because they will help you identify how to improve your product or gain clarity on who the solution is really for to find the best GTM opportunities.

Connect with Andrew on LinkedIn

→ Ask him about our SaaS Pilot Coaching Program.

Limited seats available!

What you'll learn

  • How to use your network to identify clients in your ICP
  • Creating a pilot program to convert interest into first customers
  • How to learn the most from your first customers
  • Build a sales-led go-to-market strategy leveraging your existing network

Acquiring those initial B2B customers not only brings in revenue but also provides invaluable insights that shape product enhancement and sharpen your market focus.


Need help running your first software pilot program?

Get a free consultation with Andrew.

Key insights covered

Identifying Your Ideal Customers (ICP)

Learn how to leverage your network effectively to pinpoint clients within your Ideal Customer Profile (ICP). Discover strategies to identify and approach those who resonate most with your product offering.

Creating a Pilot Program for Conversion

Crafting a pilot program can be the bridge between interest and commitment. Uncover methods to convert potential leads into your first paying customers, initiating a growth trajectory.

Maximizing learnings from paying customers

Your first customers offer an invaluable learning curve. Explore ways to extract the most valuable feedback and insights to iterate and enhance your product for future market success.

Building a sales-led go-to-market strategy

Utilize your existing network effectively to create a sales-led go-to-market strategy. Leverage these connections to establish a robust sales approach and expand your customer base.

Why this matters

Securing your first paying customers is not just about revenue but validation, refining your product-market fit, and gaining investor confidence. These early customers will be your pioneers, guiding your path toward a successful SaaS venture.

Segments

00:00 - Intro

01:13 - Define Your Strategy for Getting Customers

02:23 - Tactics for Customer Acquisition

07:07 - Benefits of a Software Pilot Program

08:52 - PLG vs SLG Pilot Programs

12:10 - Software Pilot Program Best Practices

17:34 - Your First Five Pilots

23:31 - Selling Your First Pilot

26:00 - Pilot Implementation Process and Timeline

32:14 - Ongoing Call Structure

37:35 - Q&A

Presenters

Andrew Verboncouer
Partner & CEO

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Past Event

How to Get Your First B2B Customers

November 15, 2023
Watch the recording

Learn how early-stage B2B startup founders can get their first paying customers, gain traction with your first product, and create more confidence with investors.

Your first customers are the most crucial because they will help you identify how to improve your product or gain clarity on who the solution is really for to find the best GTM opportunities.

Connect with Andrew on LinkedIn

→ Ask him about our SaaS Pilot Coaching Program.

Limited seats available!

What you'll learn

  • How to use your network to identify clients in your ICP
  • Creating a pilot program to convert interest into first customers
  • How to learn the most from your first customers
  • Build a sales-led go-to-market strategy leveraging your existing network

Acquiring those initial B2B customers not only brings in revenue but also provides invaluable insights that shape product enhancement and sharpen your market focus.


Need help running your first software pilot program?

Get a free consultation with Andrew.

Key insights covered

Identifying Your Ideal Customers (ICP)

Learn how to leverage your network effectively to pinpoint clients within your Ideal Customer Profile (ICP). Discover strategies to identify and approach those who resonate most with your product offering.

Creating a Pilot Program for Conversion

Crafting a pilot program can be the bridge between interest and commitment. Uncover methods to convert potential leads into your first paying customers, initiating a growth trajectory.

Maximizing learnings from paying customers

Your first customers offer an invaluable learning curve. Explore ways to extract the most valuable feedback and insights to iterate and enhance your product for future market success.

Building a sales-led go-to-market strategy

Utilize your existing network effectively to create a sales-led go-to-market strategy. Leverage these connections to establish a robust sales approach and expand your customer base.

Why this matters

Securing your first paying customers is not just about revenue but validation, refining your product-market fit, and gaining investor confidence. These early customers will be your pioneers, guiding your path toward a successful SaaS venture.

Segments

00:00 - Intro

01:13 - Define Your Strategy for Getting Customers

02:23 - Tactics for Customer Acquisition

07:07 - Benefits of a Software Pilot Program

08:52 - PLG vs SLG Pilot Programs

12:10 - Software Pilot Program Best Practices

17:34 - Your First Five Pilots

23:31 - Selling Your First Pilot

26:00 - Pilot Implementation Process and Timeline

32:14 - Ongoing Call Structure

37:35 - Q&A

Presented by
Andrew Verboncouer
Partner & CEO

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