Watch the recording
Learn how early-stage B2B startup founders can get their first paying customers, gain traction with your first product, and create more confidence with investors.
Your first customers are the most crucial because they will help you identify how to improve your product or gain clarity on who the solution is really for to find the best GTM opportunities.
What you'll learn
- How to use your network to identify clients in your ICP
- Creating a pilot program to convert interest into first customers
- How to learn the most from your first customers
- Build a sales-led go-to-market strategy leveraging your existing network
Acquiring those initial B2B customers not only brings in revenue but also provides invaluable insights that shape product enhancement and sharpen your market focus.
Need help running your first software pilot program?
Key insights covered
Identifying Your Ideal Customers (ICP)
Learn how to leverage your network effectively to pinpoint clients within your Ideal Customer Profile (ICP). Discover strategies to identify and approach those who resonate most with your product offering.
Creating a Pilot Program for Conversion
Crafting a pilot program can be the bridge between interest and commitment. Uncover methods to convert potential leads into your first paying customers, initiating a growth trajectory.
Maximizing learnings from paying customers
Your first customers offer an invaluable learning curve. Explore ways to extract the most valuable feedback and insights to iterate and enhance your product for future market success.
Building a sales-led go-to-market strategy
Utilize your existing network effectively to create a sales-led go-to-market strategy. Leverage these connections to establish a robust sales approach and expand your customer base.
Why this matters
Securing your first paying customers is not just about revenue but validation, refining your product-market fit, and gaining investor confidence. These early customers will be your pioneers, guiding your path toward a successful SaaS venture.
00:00 - Intro
01:13 - Define Your Strategy for Getting Customers
02:23 - Tactics for Customer Acquisition
07:07 - Benefits of a Software Pilot Program
08:52 - PLG vs SLG Pilot Programs
17:34 - Your First Five Pilots
23:31 - Selling Your First Pilot
26:00 - Pilot Implementation Process and Timeline
32:14 - Ongoing Call Structure
37:35 - Q&A