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Happy customers are pushing you in one direction while others are leaving and you're trying to save them.
You're adding new features, but there’s no change.
So what do you do?
This is actually a symptom of a weak go-to-market strategy.
Andrew and Ryan will unpack the exact steps and mindset shifts you need to take to make your GTM strategy more impactful this year.
00:00 - Intro
01:25 - What Is Go To Market Strategy for Startups?
02:14 - Market Segmentation Variables
04:30 - Common Problems with Poor Customer Segmentation
05:57 - Customer Segment Analysis
06:55 - Customer Prioritization Model
09:59 - Beachhead Strategy for Market Segments
11:24 - Discussion and Q&A Begins
15:30 - How Can Startups Pivot Market Segments?
18:34 - Who Owns Go To Market Strategy at a Series A Startup?
24:54 - Investor Influence on GTM for SaaS
30:17 - Should You Target Smaller Segments for Leverage?
34:15 - How Can You Audit Your GTM Strategy?
39:39 - Common Misconceptions with SaaS GTM Strategy
49:12 - GTM for B2B vs B2C vs Product vs Service
57:56 - Closing Thoughts and Announcements
This go-to-market strategy presentation is from our Ready to Scale video series.
About Open Office Hours
Have a question about your product or feeling stuck on a project? Not sure what to do next? Get your questions answered - for free.
Ask us anything about tech startup advice, new feature testing, product strategy, app design, and software development after the discussion.
Join Andrew Verboncouer, Partner & CEO at Headway, and other special guests to help you reach your goals.
Get the feedback you need to move forward. Learn alongside other founders, product leaders, and industry experts with candid and honest discussions around creating better products.