Brand Design

You deserve a visual brand that your customers and industry will fall in love with and talk about in their DMs. Our process can help you make that happen.

We'll help you create unique brand positioning, design standout visual identities, and craft people-friendly digital experiences.

Brand design plays a crucial role in establishing trust with new customers and maintaining a strong visual identity.

Enhanced recognition and

Visual identity design, embodying logo, colors, and typography, forms your brand's face, fostering recognition and trust across platforms, aiding customer connection in a competitive market.

Differentiation and

Educated brand design strategies differentiate your brand, tell its story, and connect emotionally with customers, securing a niche market and long-term loyalty.

Customer relationships and

Brand design transcends aesthetics to resonate with customer values, fostering loyalty and a competitive edge through strong, personal connections.

A taste of what we can do

There’s more where this came from

our work

Technology with a Heartbeat

We designed a brand for Cellcom that resonates with the core idea of "Technology with a Heartbeat," portraying it as an innovative, caring, and reliable wireless carrier committed to serving its customers with heart and advanced technology.

our work

Parallel by Headway: Showcasing Elixir's Strengths and Headway's Client Success

Specifically created to showcase the strengths of Elixir technology and demonstrate Headway's effectiveness in achieving client goals. This branding strategy highlights Headway's proficiency in utilizing Elixir for optimal results, positioning Parallel as a testament to the company's capability to meet and exceed client expectations through innovative solutions.

our work

leading the way in environmental responsibility

In designing the brand identity for ZeroMe™, sustainability was the guiding principle at every step. We aimed to reflect the platform's innovative approach to environmental responsibility through every element of the brand.

our work

a mark of unity and collaboration

In developing the brand identity for "Ditto," a sense of warmth, modernity, and togetherness was emphasized. The chosen brand name encapsulates the concept of unity and shared experiences. To visually communicate this, a logo was designed featuring interlocking elements that symbolize the connection between individuals, reflecting the core values of unity and collaboration that "Ditto" stands for.

The cost of weak branding for new companies and products

First-impressions don't have do-overs. The standards are higher than ever for launching new products. Your visual brand needs to impress online and in your product to start off strong.

Loss of Credibility and Trust

A weak brand may lead customers to view your business as unprofessional, eroding trust and credibility, and impacting overall perception.

Decreased Visibility

A lackluster brand often fails to stand out in the market, leading to lower visibility among potential customers and making it difficult to differentiate from competitors.

Hindered Growth and Expansion

A weak brand may stifle growth and expansion by failing to engage broader audiences or adapt to new markets and products, limiting potential.

How we help you build a strong brand

Building a brand is a comprehensive process that involves several key steps, each contributing to the development of a strong, recognizable, and reputable brand identity.

Here's an expanded look at our process:

Phase one

Deep Dive

We begin by researching your target market and audience. Understand their needs, preferences, and behaviors. This involves analyzing competitors, market trends, and customer demographics and psychographics. The goal is to find a unique position in the market that your brand can occupy.

Research target market

Study market trends

Understand audience needs

Examine demographics

Analyze competitors

Identify unique market position

Phase two


Your brand strategy is the blueprint for how you want your brand to be perceived in the market. This includes defining your mission, vision, values, personality, and unique selling proposition (USP). It's about deciding what your brand stands for and how it will communicate and behave across all touchpoints.

Mission definition

Vision Statement

Values Identification

Personality Development

Unique Selling Proposition (USP)

Communication and Behavior Consistency

Phase three


Creating the visual elements that will represent your brand, such as the logo, color scheme, typography, and other imagery. These elements should be distinctive, memorable, and reflective of your brand’s personality and values. They should work together to create a cohesive look and feel that can be applied consistently across all your marketing materials.

Logo Creation

Color Scheme Selection

Typography Design

Imagery and Graphic Elements

Cohesive Visual Language

Application Across Marketing Materials

Phase four

Brand Voice

How your brand communicates is just as important as how it looks. Develop a brand voice and messaging that reflect your brand’s personality and resonate with your target audience. This will be used in all written communication, from website content and advertising to social media and customer service.

Developing a Brand Voice

Tailoring Messaging to Audience

Website Content Consistency

Advertising Tone and Style

Social Media Engagement

Customer Service Communication

Phase five

Brand Management

Once the brand identity is established, it's about bringing it to life across all customer touchpoints. This includes your website, packaging, advertising, customer service, and social media. Consistency is key. Every interaction should reinforce the brand identity and values.

Unified Brand Presentation

Advertising and Marketing Alignment

Customer Service Integration

Social Media Consistency

Phase six

Brand Monitoring

Building a brand is not a one-time effort but an ongoing process. Regularly monitor your brand's performance and the market to ensure your branding remains relevant and effective. Be prepared to evolve your brand over time as your business grows, the market changes, or new competitors emerge.

Continuous Brand Performance Monitoring

Market Trend Vigilance

Adaptation and Growth

Competitive Landscape Awareness

client testimonial
Headway's thoughtful team listened carefully, asked good questions, and helped us reimagine what our site could be. They provided solid direction and guidance for our site launch and beyond.

Cindy Durand

Senior Director of Public Affairs