User Research

Let's dive into the minds of your users and take your product to the next level.

Talking to customers is your secret weapon

Create user-centric designs

Embrace a user-centric approach with our user research services. Understand user needs, motivations, and pain points to create experiences they'll love.

Data-driven decisions

Make informed decisions with data. Our user research provides valuable insights into user behaviors, preferences, and expectations, guiding product features and enhancements.

Gain a competitive edge

Gain a competitive edge by understanding users better than your competitors. Our user research uncovers unique insights, helping you align product strategy with user needs for differentiation in the market.

Is this you?

If you’re experiencing these symptoms below, we can help with that.

You haven’t talked to a customer this month

If you’re not talking to customers on a regular basis, you’re building blindly. It can be challenging to truly understand what your users want and need. Our approach to user research will help you find the answers that matter.

You’re not sure what to work on first

Designing products based on assumptions can be risky. Our user research get rid of the guesswork by providing you with real user data. By validating design decisions through research, you can confidently move forward with a user-centric design approach.

You’re dealing with a lot of competition

In a competitive landscape, standing out will make or break your growth. This research can help you differentiate your product by understanding your users better than your competitors. By tailoring your product to meet user needs, you'll create experiences and messaging that set you apart from the crowd.

client testimonial
"The way Headway conducted interviews and research to gather insights was great to see. It was also an opportunity to have Headway help level up our product team."

Rory Newton

Chief Product and Technology Officer at Azimo

How we can work together


Research planning and execution

We'll work closely with you to develop a research plan tailored to your product and target audience. Whether it's conducting surveys, interviews, or usability testing, we'll execute the research professionally and efficiently.


User behavior analysis

Understanding how users interact with your product is crucial. We'll analyze user behaviors, identify patterns, and get insights that inform product improvements. By gaining a deep understanding of user actions, we can optimize the user experience and drive engagement.


Persona development

To empathize with your users in different segments, we'll help you define user personas. These profiles will embody their goals, behaviors, and motivations related to your solution. User personas provide a clear picture of your users so you can serve their specific needs.


Usability testing

Testing the usability of your product is essential to create a seamless user experience. We'll conduct usability testing sessions with real users, collecting feedback and uncovering pain points. This will guide improvements and enhance the user experience.

Let's work together

Book a free private call where we'll listen to your problems and show you how Headway's unique approach can help you reach your goals.

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Book a free call