Improve the UX design process with design leadership, user story mapping, and startup storytelling. Whether you're launching a new product, a project manager, owner, or designer, this event is for you!  

So you have a product idea...💡

And you've tested that idea. ✅

But how do you achieve team alignment? 🤔

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Here's where the story becomes important

Storytelling brings alignment to all members of a team by keeping the target audience and their problems as the primary focus for all decision-making throughout the product design and development process.

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Segments

01:57​ - What Makes a Good Story?

‍03:06​ - How Can Story Create Alignment?

‍04:53​ - Tell the User Story

‍06:18​ - Building the Story

‍09:03​ - Feedback Shapes the Story

‍09:55​ - Story Provides Alignment

‍11:19​ - Tips on Data Synthesis in Miro

‍14:43​ - Story Steers the Ship

‍17:00​ - Q&A

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Customer insight analysis

See an in-depth look into how we use this user experience design approach with our product teams, check out our video on prototypes and feedback loops.

Prototypes and Feedback Loops

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More product design resources

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Product Design and Development Process - Design Handoff Q&A

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