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Improve the UX design process with design leadership, user story mapping, and startup storytelling. Whether you're launching a new product, a project manager, owner, or designer, this event is for you!
So you have a product idea...💡
And you've tested that idea. ✅
But how do you achieve team alignment? 🤔
Here's where the story becomes important
Storytelling brings alignment to all members of a team by keeping the target audience and their problems as the primary focus for all decision-making throughout the product design and development process.
01:57 - What Makes a Good Story?
03:06 - How Can Story Create Alignment?
04:53 - Tell the User Story
06:18 - Building the Story
09:03 - Feedback Shapes the Story
09:55 - Story Provides Alignment
11:19 - Tips on Data Synthesis in Miro
14:43 - Story Steers the Ship
17:00 - Q&A
Customer insight analysis
See an in-depth look into how we use this user experience design approach with our product teams, check out our video on prototypes and feedback loops.