Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
11:00 am
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn why product surveys can lead you in the wrong direction for your product, and what you should be doing instead.
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Are you considering using product surveys to understand what to do next with your product?
Maybe guide you to know what feature to build next?
Tune in to Exploring Product with Ryan Hatch and Robert Kaminski of the Headway Product Strategy Team as they answer the most common questions teams might ask on surveys to figure out what’s next for their product and reasons why they can be misleading. They'll also share when product survey questions can be helpful and how to do them well.
00:00 - Intro
00:40 - Using Quantitative Product Surveys For Customer Research
05:03 - Product Survey Horror Stories
15:30 - Why Product Survey Questions Can Be Misleading
21:10 - Why It's Hard To Do Product Surveys Well
28:18 - Question - Feature Usage And Survey Results
32:14 - NPS Scores and Surveys Is Lazy Customer Research
37:33 - What To Do Instead of Product Surveys
39:11 - When Product Surveys Are Useful
49:20 - Closing Thoughts
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Understanding Your Customers When You Don't Have Any Yet
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