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Don't Trust Your Product Survey - Here's Why

December 16, 2021

December 16, 2021

11:00 am

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Don't Trust Your Product Survey - Here's Why

ryan hatch and robert kaminski promo imagelive stream

Are you considering using product surveys to understand what to do next with your product?

Maybe guide you to know what feature to build next?

Tune in to Exploring Product with Ryan Hatch and Robert Kaminski of the Headway Product Strategy Team as they answer the most common questions teams might ask on surveys to figure out what’s next for their product and reasons why they can be misleading. They'll also share when product survey questions can be helpful and how to do them well.

Segments:

00:00 - Intro

00:40 - Using Quantitative Product Surveys For Customer Research

05:03 - Product Survey Horror Stories

15:30 - Why Product Survey Questions Can Be Misleading

21:10 - Why It's Hard To Do Product Surveys Well

28:18 - Question - Feature Usage And Survey Results

32:14 - NPS Scores and Surveys Is Lazy Customer Research

37:33 - What To Do Instead of Product Surveys

39:11 - When Product Surveys Are Useful

49:20 - Closing Thoughts

More customer research resources

How to Use Feedback Loops to Create Digital Products Your Users Will Love

Understanding Your Customers' Journey: Improve the Way You Help Your Customers

Customer Research Methods for Startups

Continuous Discovery Habits with Teresa Torres

Understanding Your Customers When You Don't Have Any Yet

Are you considering using product surveys to understand what to do next with your product?

Maybe guide you to know what feature to build next?

Tune in to Exploring Product with Ryan Hatch and Robert Kaminski of the Headway Product Strategy Team as they answer the most common questions teams might ask on surveys to figure out what’s next for their product and reasons why they can be misleading. They'll also share when product survey questions can be helpful and how to do them well.

Segments:

00:00 - Intro

00:40 - Using Quantitative Product Surveys For Customer Research

05:03 - Product Survey Horror Stories

15:30 - Why Product Survey Questions Can Be Misleading

21:10 - Why It's Hard To Do Product Surveys Well

28:18 - Question - Feature Usage And Survey Results

32:14 - NPS Scores and Surveys Is Lazy Customer Research

37:33 - What To Do Instead of Product Surveys

39:11 - When Product Surveys Are Useful

49:20 - Closing Thoughts

More customer research resources

How to Use Feedback Loops to Create Digital Products Your Users Will Love

Understanding Your Customers' Journey: Improve the Way You Help Your Customers

Customer Research Methods for Startups

Continuous Discovery Habits with Teresa Torres

Understanding Your Customers When You Don't Have Any Yet

December 16, 2021

11:00 am

live stream

Spread the Word!

Bring co-workers, friends, and anyone else you think would benefit from the community.

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