Podcasts
Marketing
2 min
Using Positioning as a Differentiator When Competitors Have the Same Features
Robert Kaminski
Senior Product Strategist
Senior Product Strategist
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
12:30 pm
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Learn what makes some startups fail, how others find success, and the importance of creating a product that can satisfy the market.
Have you launched a product but feel like getting more customers is an uphill battle?
Are you struggling with customer retention?
Craig Zingerline, Co-Founder and CEO at Growth University joins Ryan and Robert on Exploring Product to break down why some startups fail, why others find success, and the importance of product-market fit.
01:02 - Craig's Story
06:17 - Failure or Delayed Success?
12:03 - The Pressure to Scale
15:26 - False Positives & False Negatives
17:19 - Shifting from Product to Platform
20:54 - Startup Failure Analysis
24:27 - Product-Market Fit
36:30 - Early Indicators of Product-Market Fit
42:01 - Let's Talk About Raising Money
50:41 - Finding Your First Customers
55:58 - Wrap-Up
Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.
Exploring Product is a monthly show where we go behind the scenes on what it really takes to bring a new product to market.
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