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Why Startups Fail: A Look Into Product-Market Fit

October 21, 2021

October 21, 2021

12:30 pm

Presented By

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Why Startups Fail: A Look Into Product-Market Fit

portrait of craig zingerlinelive stream

Have you launched a product but feel like getting more customers is an uphill battle?

Are you struggling with customer retention?

Craig Zingerline, Co-Founder and CEO at Growth University joins Ryan and Robert on Exploring Product to break down why some startups fail, why others find success, and the importance of product-market fit.

Segments

00:00 - Introduction

01:02 - Craig's Story

06:17 - Failure or Delayed Success?

12:03 - The Pressure to Scale

15:26 - False Positives & False Negatives

17:19 - Shifting from Product to Platform

20:54 - Startup Failure Analysis

24:27 - Product-Market Fit

36:30 - Early Indicators of Product-Market Fit

42:01 - Let's Talk About Raising Money

50:41 - Finding Your First Customers

55:58 - Wrap-Up

About Craig

Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.

About Exploring Product

Exploring Product is a monthly show where we go behind the scenes on what it really takes to bring a new product to market.

Access more interviews with product experts

Continuous Discovery Habits with Teresa Torres

Startup Ideas That Attract VC Funding with John Zeratsky

Better Meetings and Improving the Remote Innovation Process with Douglas Ferguson

Have you launched a product but feel like getting more customers is an uphill battle?

Are you struggling with customer retention?

Craig Zingerline, Co-Founder and CEO at Growth University joins Ryan and Robert on Exploring Product to break down why some startups fail, why others find success, and the importance of product-market fit.

Segments

00:00 - Introduction

01:02 - Craig's Story

06:17 - Failure or Delayed Success?

12:03 - The Pressure to Scale

15:26 - False Positives & False Negatives

17:19 - Shifting from Product to Platform

20:54 - Startup Failure Analysis

24:27 - Product-Market Fit

36:30 - Early Indicators of Product-Market Fit

42:01 - Let's Talk About Raising Money

50:41 - Finding Your First Customers

55:58 - Wrap-Up

About Craig

Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.

About Exploring Product

Exploring Product is a monthly show where we go behind the scenes on what it really takes to bring a new product to market.

Access more interviews with product experts

Continuous Discovery Habits with Teresa Torres

Startup Ideas That Attract VC Funding with John Zeratsky

Better Meetings and Improving the Remote Innovation Process with Douglas Ferguson

October 21, 2021

12:30 pm

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Spread the Word!

Bring co-workers, friends, and anyone else you think would benefit from the community.

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