What We Do

Company

Resources

Events

Blog

Free Consultation

ahoy@headway.io

(920) 309 - 5605

Phases

Idea

Validate your idea through customer development and rapid prototyping

Build

Keep tight feedback loops, measure customer behavior, and build the right product

Grow

Grow your product and sustain your business

Transform

Challenge the way you've always done it

What We Do

Grow Your Startup

How we partner with seed-stage startups and beyond to grow and expand their business

UX Audits

Get an actionable plan to improve your product's UX and UI with our audit report.

Case Studies

A glimpse of our projects and the people we've been fortunate to work with.

Our Approach

Our approach to the product life-cycle, so we deliver valuable experiences while achieving the needs of the business.

Services and Capabilities

See how we can help with through product design, web and mobile software development, and product strategy services.

Company

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About

Here’s a look into our culture, beliefs, and the crew that powers the ship!

Careers

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We are looking for talented and open-minded created to help us build software that makes a difference

Coworking Space

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Surround yourself with tech startups and founders with Quarterdeck Club.

Contact

Learn how we can help you gain traction, iterate, and ship something amazing.

Ventures

We create our own products and also partner with some of our clients to take a true ownership stake in the outcomes

Resources

Guides & Downloads

Empowered Teams: Accelerate Your Product RoadmapUX Audit Checklist & GuideCustomer Journey Maps & User Flows - FigJam TemplateShipwright - Figma Design System Template & UI Kit

Video Series

Ready to ScaleStartup FoundationsFounder's Mindset

Podcasts

A show where we go behind the scenes on what it really takes to bring a new product to market.

A podcast about the craft of creating software and effective development teams.

A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.

Upcoming Events

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Blog

Insights & perspectives to help you navigate the ever changing seas.

Strategy
9 min

How to Run a Software Pilot Program - B2B Do’s and Don’ts

Design
8 min

Elevating Your Design Team's Performance: The Power of Regular 1:1s

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Events

Past Events and Videos

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Jun 20, 2023

Rhythms for Design Teams

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May 31, 2023

Effective Design 1:1s: Building Collaborative Relationships with Your Team

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May 17, 2023

Your First 10 Customers: Launching a B2B SaaS Pilot Program

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May 3, 2023

Figma UI Kit Updates: New Features Showcase

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Intent & Craft
Mar 22, 2023

4 Design System Templates to Improve Your Design Process

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Headway
Jan 11, 2023

Crafting a SaaS Homepage That Converts

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Headway
Dec 7, 2022

Productivity Tools for Startup Founders

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Headway
Nov 17, 2022

Your Website is Confusing - Live Messaging Audit for Early Stage SaaS

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Intent & Craft
Nov 16, 2022

UX Audits - When Do They Make Sense for Your Product?

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Even-Keeled
Nov 15, 2022

Hiring Software Developers - Inside Our Recruitment Process

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Headway
Jul 6, 2022

Continuous Discovery & Delivery - Making Impact in High-Growth Startups

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Headway
Jun 14, 2022

Empower Your Product Teams - Focus on the Right SaaS Metrics

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Headway
May 18, 2022

Symptoms of a Weak GTM Strategy

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Headway
Feb 23, 2022

Product Team Structures for Series A Startups

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Headway
Feb 2, 2022

Your SaaS Metrics Are Lying To You

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Headway
Jan 19, 2022

Rapid Prototyping - Faster Feedback Loops In Your Startup

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Headway
Dec 16, 2021

Don't Trust Your Product Survey - Here's Why

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Headway
Dec 15, 2021

Testing Market Demand for Your Startup Idea

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Intent & Craft
Nov 18, 2021

Creating a Design Process and Team Culture

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Headway
Nov 17, 2021

Customer Research Methods for Startup Founders

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Headway
Nov 15, 2021

Revenue or Funding First? Which is Best for Your Startup?

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Even-Keeled
Oct 26, 2021

Introduction to Phoenix LiveView

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Headway
Oct 21, 2021

Why Startups Fail: A Look Into Product-Market Fit

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Workshops & Training
Oct 13, 2021

Testing Financial Models for Your Startup Idea

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Workshops & Training
Sep 16, 2021

Product-Led Onboarding: Critical Steps to Turn Users Into Lifelong Customers

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Workshops & Training
Sep 15, 2021

Find the Best Customers for Your Startup - Target Market Segments

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Intent & Craft
Aug 31, 2021

Design Leadership Skills - Growing and Managing a Product Design Team

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Workshops & Training
Aug 26, 2021

Finding Value Propositions That Resonate - Simulated Shopping with Alan Klement

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Even-Keeled
Aug 24, 2021

Building a Successful Software Development Team

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Workshops & Training
Aug 11, 2021

Creating Effective Product Teams

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Even-Keeled
Jul 22, 2021

Introduction to Tailwind CSS

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Workshops & Training
Jul 14, 2021

When to Stop and Think: Decision Making Using Pivot Triggers with Tom Kerwin

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Workshops & Training
Jul 14, 2021

Fogg Behavior Model - Connecting Customer Behavior with Your Product

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Intent & Craft
Jun 24, 2021

Creating User Flow Diagrams from Customer Journey Maps

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Workshops & Training
Jun 23, 2021

Continuous Discovery Habits for Startups with Teresa Torres

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Even-Keeled
Jun 15, 2021

Exploring Advanced TypeScript

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Workshops & Training
Jun 9, 2021

Intro to Pirate Metrics - A Mental Model for Startup Growth

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Intent & Craft
May 25, 2021

Guiding Design with Product Strategy

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Headway
May 20, 2021

Wizard of Oz Prototypes For Startup Ideas

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Even-Keeled
May 19, 2021

Elixir for JS Developers

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Intent & Craft
Apr 27, 2021

Design Team Alignment Through Storytelling

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Headway
Apr 22, 2021

Startup Ideas That Attract VC Funding with John Zeratsky

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Even-Keeled
Apr 8, 2021

Better Code, Faster - Tools, Processes, and Automation

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Even-Keeled
Mar 25, 2021

Headless CMS Options with GatsbyJS - Contentful & Forestry

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Intent & Craft
Mar 23, 2021

Design Mood Boards - Find UI Inspiration for Your Next Project

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Headway
Mar 22, 2021

Building an Innovation Culture - Shashank Varma, Kohler

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Headway
Feb 25, 2021

Making Meetings Better with Douglas Ferguson

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Headway
Feb 18, 2021

From Idea to Venture Launch - Prototypes and Feedback Loops

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Even-Keeled
Feb 11, 2021

React Native: React Navigation with TypeScript

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Headway
Jan 21, 2021

Learning Loop - A Framework for Innovating New Products

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Headway
Jan 11, 2021

Drag and Drop with Elixir - Phoenix LiveView and JavaScript Interop

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Headway
Dec 15, 2020

Design Handoff Q&A - Product Design and Development Process

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Workshops & Training
Nov 17, 2020

You Don't Need Developers to Launch Your Startup

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Intent & Craft
Nov 16, 2020

Landing Pages that Sell with the Power of Webflow

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Workshops & Training
Nov 16, 2020

The Elixir Advantage for Software Development

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Intent & Craft
Nov 13, 2020

Prototype and Validate Your Product with Figma

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Workshops & Training
Nov 12, 2020

Notion: Networked Thought Operationalized in Your Teams

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Intent & Craft
Nov 12, 2020

Wireframe Your Product in Whimsical

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Workshops & Training
Nov 11, 2020

Building a Better Brand for Your Startup

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Workshops & Training
Nov 11, 2020

Understanding Your Customers When You Don't Have Any Yet

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Intent & Craft
Sep 22, 2020

Intro to Using UI Kits

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Intent & Craft
Sep 1, 2020

Building a Data Visualization UI Kit in Figma

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Even-Keeled
Aug 18, 2020

Intro to GraphQL: Give it a REST, GraphQL FTW

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Even-Keeled
Jul 14, 2020

Best React Developer Tools in 2020: Panel Discussion

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Intent & Craft
Jun 23, 2020

Product Design Portfolio Review - Tips to Help You Get a Job

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Intent & Craft
May 26, 2020

Managing Scalable Design Systems

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Even-Keeled
May 19, 2020

Building SVG Line Charts in React

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Intent & Craft
Apr 28, 2020

Creating Scalable Design Systems

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Even-Keeled
Apr 21, 2020

Intro to Styling in React JavaScript

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Intent & Craft
Mar 17, 2020

Working Remote as a Product Designer - Panel Discussion

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Even-Keeled
Mar 17, 2020

Working Remotely as a Software Developer - Panel Discussion

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Intent & Craft
Feb 18, 2020

Designing a VR Experience for B2B

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Even-Keeled
Feb 18, 2020

Interacting with Databases in React

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Even-Keeled
Jan 21, 2020

Intro to React Testing with Jest and React Testing Library

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Intent & Craft
Jan 21, 2020

Intro to A/B Testing

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Intent & Craft
Dec 3, 2019

Future Topics & Happy Hour

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Workshops & Training
Nov 13, 2019

The Art of the Prototype - Presented by TitletownTech

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Even-Keeled
Nov 12, 2019

Better UI Workflows with Storybook

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Headway
Nov 4, 2019

Meet the Meetups - Northeast WI

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Even-Keeled
Oct 22, 2019

React JS 101 - Build Your First React App!

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Intent & Craft
Sep 18, 2019

RAMS - Documentary Screening in Green Bay

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Even-Keeled
Sep 17, 2019

Intro to Modern React: Managing State with Hooks & Context

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Workshops & Training
Aug 22, 2019

Is Your Startup Healthy or Hurting?

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Intent & Craft
Jul 23, 2019

How to Do Customer Interviews with Figma Prototypes

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Headway
Jun 8, 2019

Open House Happy Hour

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Bay Area Creative Club
Apr 25, 2019

Ping Pong Tournament

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Intent & Craft
Apr 23, 2019

Design with Figma Part 3: Prototyping & User Testing with Figma

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Intent & Craft
Mar 26, 2019

Design with Figma Part 2: Using Components in Figma

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Intent & Craft
Feb 26, 2019

Design with Figma Part 1: Intro to Figma

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Intent & Craft
Jan 22, 2019

Dribbble Meetup - De Pere, Wisconsin 2019

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Bay Area Creative Club
Jan 18, 2019

Bowling Competition

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Intent & Craft
Nov 27, 2018

WI UX Happy Hour & Portfolio Critique

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Intent & Craft
Nov 7, 2018

Introduction to Digital Product Design

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Intent & Craft
Jul 24, 2018

The Role of Design Systems in User Experience with Billy Sweetman

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Intent & Craft
Jun 26, 2018

UX Insights with Thomas Bishop, Product Designer at Automattic

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Bay Area Creative Club
Jun 9, 2018

Tailgate Olympics 2018

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Intent & Craft
May 22, 2018

Understanding Your Customer's Journey

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Bay Area Creative Club
Mar 23, 2018

Curling Tournament 2018

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Bay Area Creative Club
Aug 26, 2017

Kickball Tournament

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Headway
Sep 23, 2016

Headway Turns One!

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520 N Broadway Suite 390, Green Bay, WI 54303

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