Podcasts
Strategy
16 min
Introducing the Continuous Impact Loop
Ryan Hatch
Head of Product Strategy and Innovation
Head of Product Strategy and Innovation
Validate your idea through customer development and rapid prototyping
Keep tight feedback loops, measure customer behavior, and build the right product
Grow your product and sustain your business
Challenge the way you've always done it
A show where we go behind the scenes on what it really takes to bring a new product to market.
A podcast about the craft of creating software and effective development teams.
A podcast about building successful software. We provide actionable advice around product validation, execution, and promotion.
Insights & perspectives to help you navigate the ever changing seas.
11:00 am
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Bring co-workers, friends, and anyone else you think would benefit from the community.
Through continuous discovery and delivery loops, learn how product teams can create more impact by alignment on a single metric and deliver more value to your customers.
Learn how to implement continuous discovery and delivery within your product teams to impact specific product metrics. See how you can merge continuous discovery habits and continuous delivery methods across product, design, and development teams.
Delivery isn't just about shipping features. It's about learning and customer behavior change.
Learn the value of using opportunity trees and rapid prototyping to continuously find ways to improve the metrics to grow your product, and then discuss how to use what you’ve learned to deploy pilots for testing before you implement it across your entire platform.
You may have heard of or used approaches like a product discovery framework or the dual track agile process. In this presentation, you'll learn how to merge those two types of approaches into one cohesive model design for impact.
In this Open Office Hours discussion, Jon Kinney, Partner and CTO, and Billy Sweetman, Head of Design sit down with Andrew and Ryan to discuss the relationship between successful discovery and delivery.
00:00 - Intro
01:00 - Continuous Discovery and Delivery Mindset
03:25 - Intro to Continuous Impact Loop
07:00 - Signals from Customer Behavior
07:50 - Bottlenecks in the Customer Journey
11:38 - Setting Your Product Metric
13:13 - Discovery Loop 01 - Explore Opportunities
16:05 - Discovery Loop 02 - Prototype Feedback
19:11 - Solution Validation
19:55 - Delivery Loop 01 - Pilot Program
25:28 - Delivery Loop 02 - Scale Up
28:05 - Foundations for Continuous Delivery
32:00 - Recap - The Model Into Practice
36:08 - Why Don't More Teams Create with Customers?
45:31 - Getting Your Team Onboard With This Approach
53:51 - Ready to Scale Video Series
Ready to Scale - Free Video Series
New Feature Testing for SaaS - Cross-Functional Collaboration
Creating a Customer-Centric Approach for Saas Growth
We are available for questions you have about the Continuous Impact Loop or any parts of the process.
Contact us here with any questions
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